QuickBooks
The world's most used accounting software, now with Intuit Assist AI built in.
What is QuickBooks
QuickBooks (Intuit, founded 1983) is the world's most-used accounting software, dominant in the US small-business market. In 2024-2026 Intuit launched 'Intuit Assist', the AI layer built free into QuickBooks Online: Accounting AI (categorizes transactions, asks accountant questions, fills missing details), Business Tax AI (year-round tax-savings suggestions), Sales Tax AI (correct sales-tax charging, filing-issue detection), Payments AI (learns the business, proposes personalized invoice reminders for cash flow). QBO 2026 plans: Simple Start $20/mo, Essentials $30, Plus $45, Advanced $90, Intuit Enterprise Suite custom. AI agents bundled in Essentials+. Premium AI features in free beta, with fees from late Spring 2026.
Who is it for
- ✓US small businesses and self-employed
- ✓Accountants and bookkeepers
- ✓Pre-Series A startups
Pros and cons
✓ Strengths
- ✓AI agents bundled free in Essentials+
- ✓Largest app marketplace ecosystem (700+ apps)
- ✓Automated bank feed integration
- ✓Network of 500k+ US accountants
− Limitations
- −US-first market: limited EU localizations
- −Advanced $90/mo pricey for small biz
- −Premium AI features fees TBA late Spring 2026
Main features
Pricing
PaidPricing may change. Check the official site for the latest.
Our verdict
The standard for US small businesses. Intuit Assist closes the AI gap vs Xero with no extra cost. For non-US businesses, Xero or Sage are often better.
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