Buffer
Affordable social media scheduler with AI Assistant free on all plans.
What is Buffer
Buffer grew as the social scheduler most beloved by creators and small agencies. In December 2025 it overhauled pricing, removing legacy plans. Three plans: Free (1 user, 3 social channels, 10 schedulable posts per channel = 30 total), Essentials $5/channel/mo annual or $6 monthly (single user), Team $10/channel annual or $12 monthly (unlimited users, content approval, branded reports, advanced analytics). Volume discount: channels 11-25 at just $3.33/mo annual. AI Assistant: free on every plan (even Free) with no limits — generates post ideas, rewrites in different tones, suggests optimal length per platform, recommends hashtags. 20% annual discount; 50% nonprofit discount.
Who is it for
- ✓Creators and solopreneurs
- ✓Small agencies
- ✓Budget-conscious startups
Pros and cons
✓ Strengths
- ✓AI Assistant free on all plans with no limits
- ✓Per-channel pricing: pay only for what you use
- ✓Volume discount: channels 11+ at $3.33
- ✓Modern and fast UI
− Limitations
- −Free 30 scheduled posts total is low
- −No serious social listening (vs Hootsuite)
- −Basic AI Assistant vs Hootsuite OwlyWriter
Main features
Pricing
FreemiumPricing may change. Check the official site for the latest.
Our verdict
The most affordable decent social tool. Free AI Assistant is a rarity — perfect for creators and small teams.
Ready to try Buffer?
Start free — no card required.